Online reputation is like a credit report everyone can see. Whether you are a movie star or an investment banker, your online reputation determines how others perceive you. Everybody should manage their Brand or Company online reputation to make sure that it is the most accurate representation of themselves.
EXTENSIVE REPUTATION EVALUATION
Our reputation management team first analyzes your search results. Additionally, we highlight problem areas and mitigation strategies.
After the evaluation we then work with you to develop content based on the type of web presence you seek.
REMOVAL OF DEFACED CONTENT
Furthermore, we address the removal of defaced content.
NEGATIVE CONTENT MONITORING
We monitor the balance of negative and positive content. This is a fluid process. DFM adjusts strategy for the most efficient results possible.
Reputation management is not just for people who’ve made a mistake. It’s a great way to highlight accomplishments. It’s useful for adjusting your online presence in the wake of a career change, too. For example, HR professionals often use Google to check out job candidates. Your web presence should reflect the person you want to be. Make sure your most relevant and professional assets appear first. Replace that old letter to the editor with news of your recent promotions. Make your recent professional headshots rank higher than your photos on social media. Establish yourself as an authority in your new field with thoughtful articles appearing first in search. Think you’re ready to tackle all this yourself?
Careful searching: Do you know how to search so that you don’t boost your negative content? From auditing to monitoring, you need to be vigilant.
Strategic planning: Do you know what sorts of content rise to the top? You need a keen understanding of SEO to push positive content up in search results.
Content writing: Do you have time to write content and manage social media? You’ll need a lot of fresh, positive content and a lot of time.
Frequent monitoring: Reputation management also requires time to analyze your progress.
Strategic adjustment: There’s finesse involved in reputation management on the internet. Will you know when your positive content strategy needs a refresh? Are you promoting content in the right ways, in the right places?